Katie and Elizabeth are in the business of connecting people. We want to dive deeper into how other industries, organizations and individuals connect with people resulting in a lasting, meaningful experience. We talk about coming up with ways to do this when there's limited resources...and the budget is no.
May 1st, 2020 | 29 mins 25 secs
A few episodes ago, we brought in cool marketing and activation ideas to discuss, threw them in a jar and selected them at random to discuss. We posted part one but wanted to share part two!
_Keep in mind: This episode was recorded pre-corona but some of the ideas are still good ideas at their core and can be used when thinking about connecting with your audience. _
April 17th, 2020 | 26 mins 9 secs
What is Tik Tok? Elizabeth and Katie breakdown the social media app and talk about possible ways to use the app to explore content and branding outside traditional marketing.
March 27th, 2020 | 20 mins 42 secs
We are back... we are back...we are bringing the pod back! Elizabeth and Katie are back with a brand new episode of The Budget is No!
November 28th, 2019 | 22 mins 8 secs
To quote Katie, this episode's topics "run the gamut." Katie and Elizabeth discuss marketing and activation ideas selected at random from a jar in-studio to briefly review the what and how of these quirky brand experiences. These topics prove you can get inspiration and ideas from pretty much anywhere.
November 14th, 2019 | 21 mins 7 secs
Yes... it's that time. Katie and Elizabeth talk about Taylor Swift again and the release of her new album, Lover. While they warn their non-Taylor Swift fans to maybe skip this episode, there are some good takeaways for the non-Swifties!
October 31st, 2019 | 30 mins 24 secs
What do you remember most from the last event you attended? We bet it was memorable to one of your senses. Elizabeth and Katie talk about designing event and educational experiences to make the most impact.
October 10th, 2019 | 20 mins 57 secs
Elizabeth and Katie discuss how a trip to Australia led to an interesting find on how to use chatbots and the three different versions to fit within your budget.
September 26th, 2019 | 20 mins 27 secs
Elizabeth and Katie talk about curating content through crowd sourcing and delivering it in interactive ways.
September 12th, 2019 | 5 mins 46 secs
Katie and Elizabeth both spend way too much time on the internet and talking about all the cool stuff they see out in the wild. So they have decided to "minisodes" where they will talk about all these cool things to give you ideas on how you can connect with your audience at your next event! First up... Instagram Stories!
August 29th, 2019 | 18 mins 13 secs
Watches, hotels and Detroit... find out what all three have in common and how this American-made story can inspire your brand even when The Budget Is No.
August 15th, 2019 | 16 mins 29 secs
Katie and Elizabeth attended the Behind the Mic podcast panel presented by the BadA$$ Ladies of DFW. Find out what they learned about podcasting, partnerships, missions and being committed to your goal and your audience on this weeks episode of The Budget is No.
August 1st, 2019 | 14 mins 59 secs
Pennies are more more valuable than you think! We discuss how a simple game with coins can lead to a lasting impression and help connect your community together.
July 25th, 2019 | 4 mins 40 secs
Katie and Elizabeth both spend way too much time on the internet and talking about all the cool stuff they see out in the wild. So they have decided to "minisodes" where they will talk about all these cool things to give you ideas on how you can connect with your audience at your next event! First up... Snapchat.
July 18th, 2019 | 23 mins 36 secs
We have a box of surprises for you on the next episode of The Budget Is No. It’s a little bit different and it’s got a little something for everyone as we talk about this ecommerce giant's approach to celebrating their own holiday of deals.
July 4th, 2019 | 17 mins 41 secs
Nothing accompanies the long summer days better than an ice cold bottle of Coca-Cola... well, except maybe a shot to win an exclusive summer bucket list experience. Plucked from the shelves of a gas station fridge (literally), we explore Coca-Cola's summer marketing campaign in real-time to see if we'll be jamming on the beach or visiting the World Cup finals courtesy of this mega company.
June 20th, 2019 | 28 mins 15 secs
Fitness studios are becoming more prevalent than the Starbucks on every corner. What are they doing different than the classic gym? How do they manage to keep people coming back? Listen as we take a look at two boutique gyms and how they build their customer experience.